Frequently Asked Questions

When a new Google review comes in, our system detects it automatically and generates a personalized response based on the review content, star rating, and your brand voice settings. Positive reviews get warm thank-yous. Negative reviews get professional, empathetic responses designed to de-escalate and invite the customer back.

You can choose to auto-publish responses or review them first in your dashboard before they go live.

No. Every response is generated uniquely based on the specific review. We don't use templates or copy-paste replies. You configure your brand voice — friendly, professional, casual, formal — and every response matches that tone while being specific to what the reviewer said.

Most customers can't tell the difference between our AI responses and ones written by a person.

We currently support Google Business Profile reviews. This covers the vast majority of local business reviews — Google is where 87% of consumers read reviews for local businesses.

Support for Yelp, Facebook, and industry-specific platforms is on our roadmap.

Yes. You have full control over your workflow:

• Auto-publish: Responses go live automatically within minutes of a new review
• Review first: Responses are generated and held in your dashboard for approval before publishing
• Hybrid: Auto-publish positive reviews (4-5 stars) and hold negative reviews for your review

Most businesses start with the hybrid approach and move to full auto-publish once they're confident in the responses.

Our Starter plan includes up to 3 locations. The Growth plan supports up to 20 locations. If you have more than 20 locations, contact us for custom Enterprise pricing.

Each location gets its own Google Business Profile connection and can have its own brand voice configuration if needed.

Negative reviews get special treatment. Our AI generates responses that are empathetic, professional, and designed to de-escalate — never defensive or dismissive. The response acknowledges the customer's concern and invites them to continue the conversation offline.

For 1-star reviews or reviews mentioning serious issues (health, safety, legal), we automatically flag them in your dashboard and hold them for your manual review before responding.

We offer two self-serve plans:

• Starter — $49/month: Up to 3 locations, AI review responses, brand voice config, email reports
• Growth — $149/month: Up to 20 locations, everything in Starter plus priority support, analytics dashboard, and multi-location management

Annual billing gets you 2 months free. We also offer done-for-you managed services — contact us for custom pricing.

You can try our demo tool right now — paste any Google review and see the AI response instantly, no signup required.

For the full platform with Google Business Profile integration, we offer a 14-day free trial on all plans. No credit card required to start.

Yes. No contracts, no cancellation fees. You can cancel your subscription anytime from your account settings. Your account stays active through the end of your billing period.

Most businesses are up and running in under 15 minutes. The process is:

• Create your account (2 minutes)
• Connect your Google Business Profile via OAuth — just click and authorize (1 minute)
• Configure your brand voice and response preferences (5-10 minutes)
• That's it — reviews start being monitored immediately

No. We use Google's official OAuth system — the same "Sign in with Google" flow you've used on other websites. You authorize access to your Google Business Profile through Google's own interface. We never see or store your Google password.

You can revoke access anytime from your Google account settings.

Perfect — that's what we're built for. After connecting your Google account, you'll see all your Business Profiles in the dashboard. Select the ones you want to manage, configure each one's brand voice (or use the same settings across all), and you're done.

Beyond review management, we offer a full suite of digital marketing services for local businesses:

• Web Design: Modern, fast, mobile-first websites built to convert visitors into customers
• SEO: Local search optimization to get your business found on Google
• Digital Marketing: Social media management, content strategy, and paid advertising
• AI Author Services: Manuscript editing, Amazon publishing, and book marketing for indie authors

All our services are AI-powered, which means faster turnaround and lower costs than traditional agencies. Contact us to discuss your needs.

We're based in Columbus, Wisconsin. We serve local businesses across the Midwest and nationwide. All our services are delivered remotely — no matter where your business is located, we can help.

For review management: try the free demo, then sign up for a plan when you're ready.

For web design, SEO, or marketing services: email us at info@locusta.ai with a brief description of what you need. We'll get back to you within 24 hours with a recommendation and quote.

Yes. We use industry-standard security practices:

• All data is encrypted in transit (TLS) and at rest
• Google OAuth tokens are stored securely and never shared
• We use Supabase (built on PostgreSQL) with row-level security — your data is isolated from other customers
• We never sell or share your data with third parties

Read our full Privacy Policy for details.

Yes. You can export all your reviews, responses, and analytics data as CSV from your dashboard at any time. Your data is yours — we make it easy to take it with you.